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L.R. “Skip” Sorenson, CFO, Imagine Communications
Focus on Robust Financial Model
I believe the place to start is with a robust financial model or plan. Having a baseline of performance will enable any changes to be considered and a determination made of the impact to the business’s value. Modeling of changes to the firm’s strategy, developing new products, adding complimentary businesses, investing in a factory or machinery, etc. can quickly be assessed. We use an integrated financial model that allows us to determine how changes will affect income, cash, and overall shareholder value.
"The key to Finance providing value to an organization is having a finance team that is high powered and very capable"